by Industry and Supported by the State

CHINA BREW CHINA BEVERAGE 2014 — CBB 2014, a highly influential trade show for the international liquid food processing and packaging, which is also dubbed as the barometer of the liquid food industry, will open at China New International Exhibition Center on Oct. 13 - 16. Sticking to the principles set in the past 20 years - serving the industry with professional consultation, fully-featured facilities and high quality visitors - CBB 2014 covers the entire industry chain: R&D, manufacturing, packaging and logistics. It offers the industry the latest achievements in the liquid food processing and packaging, and complete solutions for business communication and purchasing. On the other hand, the trade show is uniquely supported by the state and foreign co-organizers, boasting a wealth of accompanying programs and wide recognition in the industry.

1. Historical Expansion of CBB 2014

As the leading trade show for the liquid food industry in the Asian-Pacific region, the growing influence of CBB 2014 is definitely recognized by the liquid food, machinery industries and their supporting industries, which are joining in actively for the purpose of communication and market exploration.

Led by Krones, KHS, Heuft, Sacmi, Sidel, Newamstar, Dingtaisheng, Qingdao Delong, HGM, Hangzhou Youngsun, Shandong Zhongde, GLM2, Foshan Yinghui, Nanjing Light Industry and other more liquid food equipment manufacturers have already registered at CBB 2014. HUSKY, the world’s biggest PET performs equipment manufacturer who has always been concerned about CBB, is participating as an exhibitor for the first time. Over 95% of the exhibition space is already booked. The entire exhibitor population is expected to surpass 700, occupying an area of 80,000 square meters. Meanwhile, we are expecting to have more than 220 international exhibitors from 25 countries and regions, like Germany, USA, Italy, France, Switzerland, Netherland, Japan, Korea, Thailand, Malaysia, and Belgium etc. The total international exhibition space will be around 20,000 sqm, which is an increase of 20% compared with 2012. The exhibition area of domestic exhibitors is 14% larger than in 2012.

Exhibitors are seeing CBB 2014 as an important platform for presenting its latest technology, products and concepts. It is safe to say that, at CBB 2014, visitors will be able to see a lot of trend-setting technologies and products that will lead to revolutionary new ideas and concepts in the industry.

2. Support from the State Benefits the Industry and Enterprises

CBB is rooted in the development of the liquid food industry in China, and in turn serves and supports the industry. The organizer of CBB, while trying to organize an excellent exhibition, is always devoting itself to the growth of the liquid food industry in China. Starting from 2014, as requested by the Ministry of Commerce, the organizer and the China Light Industry Machinery Association, in order to boost the real economy and improve the trade and service environment of the small & medium-enterprises (SME), proactively applied for special SME funds for the exhibitors and support for the trade services projects from the State. In June 2014, out of over 1,000 exhibitions nationwide, CBB is recognized by the Ministry of Commerce as one of the 73 Key Support Projects, the only liquid food and packaging exhibition among them.

Accreditation from the state and the Ministry of Commerce shows not only the leading position of CBB in the trade show and liquid food industry in China as well as the support from the state to the industry and the SMEs, but also brings real benefits to the Chinese exhibitors, through which many are able to exhibit at an international platform and compete with world-level counterparts, making contacts with professional visitors from all over the world to expand markets and exhibit the strength of “Made in China”. As a result, the Chinese enterprises are benefited, the CBB trade show is benefited and the liquid food industry is benefited.

3. Collaboration from Foreign Co-organizer, the Industry Media and High-quality Visitors

China National United Equipment Group Co., Ltd. and its co-organizer, Messe Munich International, made use of their advantages to promote the CBB trade show to the liquid food industry and invite professional visitors from the whole world.

In the first half of 2014, Beijing Zhongqing Heli International Exhibition Co., Ltd., in collaboration with industry associations as the China Light Industry Machinery Association, made full use of their resources to promote the trade show and visited liquid food enterprises, through which the links between the beverage, alcohol, dairy products, seasoning and daily chemicals are set up and strengthened. During the interaction with customers, Zhongqing Heli made special effort to contact the leading liquid food manufacturers to ensure that the exhibitors will be able to see more heavyweight customers at CBB. At the same time, the China Light Industry Machinery Association especially introduced CBB to peer organizations during its visit to Russia, Central Asian countries, South-East Asian countries and the Taiwan district. The industry organizations in these regions are going to organize visiting groups to CBB 2014 and interact with the new ideas and trends at the trade show.

Messe Munich International promotes CBB in the neighboring countries of China, including Korea, Japan, Malaysia, Philippines and Indonesia. The target group will be the professional visitors from the beer, brewing, fruit juice, non-alcoholic drinks, wine and dairy industries. Through a range of communication activities like road show presentation, directly mailing and e-mailing blast, we are expecting to see an increase in both visitor quality and quantity for CBB 2014.

Over 40 industry media are cooperating with the organizer and making inclusive reports on the trade show. News about the trade show will appear at media in different regions, countries and districts, including Brew and Beverage Technology and Equipment, Brewing and Beverage Industry International (BBII), TecnAlimentaria, Beverage Manager Newspaper, Brauwelt, Asia Pacific Food Industry(APFI), International Dairy Magazine (IDM), RINGIER, VOGEL, Food & Beverage Asia, Consumption Daily, Light Industry Machinery, Sino-overseas Grapevine & wine, China Drinks, Food Science, For China Food Industry, Science and Technology of Food Industry, Dairy Times, Drink Technology Network, Shopping Guide· Beer issue, Beer Today, Packaging update, China Alcoholic Drinks Industry, Safety Production and Package for Beverage and Milk Corporation, Filling and Matching, China Food, Food Industry, www.pm.ibicn.com, Asia Food Journal-China, Food Quality and Safety and Law Information Center, www.cago365.com, www.cnbrewing.com, www.foodmate.net, www.lyjx.ibicn.com, www.hc360.com, etc.

In Oct 2014, a total of around 50,000 professional visitors will enjoy a technological banquet of liquid food packaging and manufacturing.

4. Intriguing Accompanying Programs and Strong Support from Industry Associations Worldwide

CBB 2014 is again expanding its exhibition range that now covers liquid food production and processing as wine making, brewery, beverage, liquid dairy products, seasoning, and packaging for liquid food and daily chemicals. The trade show has established close cooperation with China Light Industry Machinery Association, China Alcoholic Drinks Association, China Dairy Industry Association, China Cleaning Industry Association, VDMA-Food Processing and Packaging Machinery Association, BFBi – Brewing, Food & Beverage Industry Suppliers Association, PMMI - The Association for Packaging and Processing, Ipack-Ima, Asean Trade Promotion Association, Thailand Beverage Association,  the Union of Russian producers of  Beer and Soft-drinks Products, Russia Bottled Water Producers Union and Russia National Union of Beer Producers. Through them, CBB will be able to introduce its latest news as well as exhibition and exhibitor information to the world efficiently.

CBB 2014 has constructed complete solutions for different domains and needs in the liquid food industry. Coupled with high-end forums, CBB2014 will form an integrated platform of exhibition, forum and technical discussion that enable an all-round, multi-dimensional conversation environment.

Regarding the liquid food and liquid packaging equipment industry, CBB 2014 will work with the China Light Industry Machinery Association to organize the 2nd Award Ceremony for Top 10 Liquid Food Machinery Enterprise of China. It is expected to exhibit the most privileged players in the industry and offer references to the buyers.

CBB 2014 not only exhibits all the raw materials, processes, equipment, logistics system and tracking system needed in the complete process from material to finished food, but more importantly, highlights the exhibition of beer and beer culture. A number of events like the 3^rd China International Brewing Conference 2014 and International Craft Beer Masters Cup are organized in association with China Alcoholic Drinks Industry Association Beer Branch, China International Research Institute of Food and Fermentation Industries, VLB Berlin, ASBC (American Society Brewing Chemists), the International Research Center of Brewing and Distilled Liquor of UK, and The French Research Institute of Brewing and Malting. They further consolidate CBB as the most inclusive trade platform in the Asia-Pacific region combining exhibition and conferences. The 1^st China International Distilled Spirits Conference 2014 is collaborated with China Alcoholic Drinks Industry Association, China International Research Institute of Food and Fermentation Industries, French Cognac Technology Center, Scotland Whisky Research Institute, the International Research Center of Brewing and Distilled Liquor of UK, Russia Vodka Research Center and Japan Winery Association.

The Summit will feature expert talks on Chinese liquor, brandy, whisky, vodka, gin, rum, tequila, Japanese wine and Korean Sochu, making it a great pageant for the distilled liquor world.

In terms of liquid packaging, CBB 2014 will cooperate with the China Cleaning Industry Association and expand the exhibition on liquid packaging to daily chemicals in order to infuse a new vitality into the exhibition. Through CBB 2014, the daily chemical industry will be able to find latest information on liquid packaging. Large number of visitors from this field will come to the trade show. At the same time, a Liquid Food Cleaning Technology and Product Zone will be set up at the exhibition to present the latest technologies. The Liquid Food Industrial Cleaning Technology Forum will also be organized.

Along with the exhibition, the Brew & Beverage Enterprise Energy Managements Seminar 2014 will be held in collaboration with the media VOGEL, PROCESS Packaging, BREWING AND BEVERAGE INDUSTRY CHINA and PACKAGING Magazine.

It is our firm belief that, led and supported by the state, CHINA BREW CHINA BEVERAGE 2014 will make new contributions to the development of the liquid food industry in China and offer more choices for buyers around the world.

CBB 2014 Contact:

Li Guangqiang

Tel: 010-66085634

Mobil: 18210106829

E-mail: liguangqiang2000@163.com

Ding Guangye

Tel: 010-66085847

Mobile: 13521707775

E-mail: bbtexx@163.com